When this is the right call.
- CMOs inheriting an ad account they didn't build.
- Founders with rising CAC and no clear culprit.
- Pre-RFP teams wanting an independent benchmark before re-pitching agencies.
- PE / VC firms doing pre-investment due diligence on a portfolio brand.
When you're better off elsewhere.
- Brands spending less than $10K/mo across all paid channels - audit fee won't pay back.
- Teams looking for a sales pitch dressed as an audit - we deliberately don't bundle execution into the audit fee.
- Anyone wanting numbers tortured to justify a predetermined narrative.
A working system in weeks - not a slide deck in months.
- 01
Scope · Day 1
Read-only access to ad accounts, GA4, attribution stack. Define KPIs and benchmarks.
- 02
Forensic · Days 2-6
Account structure, bidding, budgets, audiences, creative, landing pages, tracking, reporting.
- 03
Synthesise · Days 7-8
30+ findings tagged by severity × impact × ease. 90-day fix plan with owner per item.
- 04
Present · Day 9
90-minute findings session with leadership + agency partners. All evidence linked.
- 05
Handover · Day 10
Final PDF + Loom + raw data. Optional retainer to execute the fix plan.
Every line. On the box.
Productised means published. No hidden scope, no surprise invoices, no scope creep dressed as a change order.
- Ad account structure review (Google + Meta + LinkedIn + TikTok + YouTube)
- Bidding + budget allocation analysis
- Audience + targeting audit
- Creative review with named winners + losers
- Landing-page experience + Core Web Vitals
- Tracking + attribution sanity check
- Conversion API + match-quality scoring
- Brand-safety + IVT + waste-spend analysis
- Competitive benchmarking
- 30+ prioritised findings with evidence
- 90-day fix plan with owners + sequence
- 90-minute leadership debrief
Three tiers. Transparent.
Ideal: Single-channel buyers
- 1 channel (Google or Meta)
- 10-day delivery
- Findings + fix plan
- 60-min debrief
Ideal: Most multi-channel programmes
- Up to 5 channels
- 10-day delivery
- 30+ findings
- 90-day fix plan
- 90-min leadership debrief
Ideal: Want to act on findings immediately
- Full audit
- First 60 days of fix execution
- Performance Marketing retainer credited
- Quarterly QBR
The AI Receptionist was the quiet win. After-hours leads used to die in voicemail; now they're qualified and on the calendar by morning - and our paid media is finally optimised against real bookings.
Common questions.
Often paired with this.
Performance Marketing Retainer
Full-funnel Google + Meta + LinkedIn + YouTube, with creative ops, landing-page CRO, and weekly accountability.
Landing-Page CRO
Faster pages, sharper offers, tested every sprint - turning paid traffic into revenue.
Creative Ops
A weekly hook-led ad creative pipeline that keeps your CAC down and your fatigue curve flat.
Receipts.
Ready to scope Paid Media Audit?
Book a 20-minute call. Bring one bottleneck. We'll diagnose live. Starts at $4,500 fixed.