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Karn ConsultingKarn Consulting
Pillar 03 - Paid Media

Paid media, operated - not just bought.

Senior buyers run your accounts, your CRO, and your creative pipeline together - so spend, page, and asset move as one system.

Our point of view

Why our take on paid media is different.

Most agencies optimise one surface - the ad account - while CRO, creative, and tracking sit with three other vendors. We collapse the loop. The same senior team owns spend, landing page, creative pipeline, and measurement, which means decisions ship in days instead of quarters and ROAS compounds instead of plateauing.

$2M+
Managed monthly
14 days
Median time to first lift
40+
Ad & analytics integrations
Services in this pillar

Pick what you need; we ship it.

All services →
How we work across this pillar

Four steps. No decks. No discovery theatre.

01
Diagnose

20-min call + account audit. We name the bottleneck - spend, page, creative, or measurement - within 48 hours.

02
Fix the leak

We rebuild whichever layer is leaking first: tracking, landing page, or creative. No new spend until the funnel holds.

03
Operate

Senior buyer + analyst run the account weekly. Creative refresh on a 14-day cycle. CRO tests in flight.

04
Compound

Monthly business review against pipeline, not platform metrics. We kill what doesn't work and double-down on what does.

Featured case study
D2C · Anonymised - D2C beauty brand, ₹6Cr ARR
3.2×
Purchase ROAS, sustained

3.2× ROAS and 41% Cart-Recovery Lift for a D2C Beauty Brand

3.2×
Purchase ROAS (was 0.9×)
+41%
Cart recovery via WhatsApp
−42%
Blended CPA
Read the full case study →
Ready to talk?

Book a 20-minute diagnosis

We'll diagnose one bottleneck live - no decks, no fluff.

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