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Karn ConsultingKarn Consulting
Paid Media

Performance Marketing Retainer

Full-funnel Google + Meta + LinkedIn + YouTube, with creative ops, landing-page CRO, and weekly accountability.

From10% of spend (min $2,500/mo)
ContactScope
Performance Marketing Retainer
14 days
Median onboard
Up to 5
Channels covered
$2,500/mo
Starts at
8 – 40
Creatives / month
Weekly
Reporting cadence
Ideal for

When this is the right call.

  • D2C brands $500K–$10M revenue scaling Meta + Google with creative bottleneck.
  • B2B SaaS demand-gen teams running LinkedIn + Google + YouTube for pipeline (not MQL vanity).
  • Real estate and high-ticket services needing Meta + Google + landing-CRO for qualified inbound.
  • Brands with $25K+/mo ad spend and clean tracking infrastructure (or willingness to fix it).
Not a fit

When you're better off elsewhere.

  • Sub-$5K/mo media budgets - agency overhead doesn't math.
  • Categories with ad-network bans (gambling, certain crypto, adult).
  • Founders who want weekly approvals on every ad - that kills speed and we'll mutually frustrate each other.
How it works

A working system in weeks - not a slide deck in months.

  1. 01

    Diagnose · Week 1

    Account audit, attribution baseline, ICP + offer review.

  2. 02

    Architect · Week 2

    Channel-mix model, creative brief, landing-page plan.

  3. 03

    Launch · Weeks 3–4

    Build, QA, launch with controlled budgets, daily monitoring.

  4. 04

    Compound · Ongoing

    Weekly optimisation, monthly creative refresh, QBR reviews.

Scope included

Every line. On the box.

Productised means published. No hidden scope, no surprise invoices, no scope creep dressed as a change order.

  • Google Ads (Search, Performance Max, YouTube)
  • Meta Ads (FB + IG, Advantage+)
  • LinkedIn Ads (B2B)
  • Creative ops: 8–20 new creatives/month
  • Landing-page CRO with build + iterate
  • Audience + lookalike strategy
  • Weekly optimisation + reporting
  • Monthly QBR with leadership
  • Performance Rider option (10–20% bonus on KPI beat)
  • Attribution-aware budget allocation
  • Conversion API + offline conversion uploads
  • Brand-safety + IVT monitoring
Pricing

Three tiers. Transparent.

Starter
10% of spend (min $2,500/mo)

Ideal: Single-channel scale-up phase

  • Up to $25K/mo spend
  • 1 channel
  • 8 creatives/mo
  • Weekly reports
SLA
First response in 1 business day · weekly optimisation
Talk about Starter
GrowthMost popular
12% of spend (min $5,000/mo)

Ideal: Most multi-channel growth-stage brands

  • Up to $100K/mo spend
  • 2–3 channels
  • 16 creatives/mo
  • CRO included
SLA
Same business-day response · weekly QBR
Talk about Growth
Scale
15% of spend (min $10K/mo)

Ideal: $100K+/mo spend, multi-funnel businesses

  • $100K+ spend
  • All channels
  • Full creative ops
  • Dedicated team
SLA
Custom SLA · dedicated pod · monthly leadership QBR
Talk about Scale
Tech we deploy
MetaGoogle AdsLinkedInTikTokGA4ShopifyHubSpot
Client
The AI Receptionist was the quiet win. After-hours leads used to die in voicemail; now they're qualified and on the calendar by morning - and our paid media is finally optimised against real bookings.
Founder - CMO, D2C brand (anonymised)
Founder
CMO, D2C brand (anonymised)
FAQ

Common questions.

Related services

Often paired with this.

Related case studies

Receipts.

Ready to talk?

Ready to scope Performance Marketing Retainer?

Book a 20-minute call. Bring one bottleneck. We'll diagnose live. Starts at 10% of spend (min $2,500/mo).

Send a brief instead