When this is the right call.
- DTC brands $1M–$50M rev bleeding signal post-iOS 17 across Meta + Google.
- B2B SaaS with paid acquisition needing deduped events across LinkedIn + Google + Meta.
- Multi-region brands needing Consent Mode v2 + GDPR + DPDP compliance across IN / US / EU.
- Teams already on Google Cloud (or willing to host on it / Cloudflare Workers).
When you're better off elsewhere.
- Brands with no current pixel implementation - fix the basics first, then come back.
- Teams unwilling to host their own sGTM container (we don't run it for you long-term).
- Companies with under $20K/mo combined paid spend - measurement gain doesn't payback.
A working system in weeks - not a slide deck in months.
- 01
Audit · Days 1–3
Current pixel + tag audit, event taxonomy, consent posture review.
- 02
Build · Days 4–10
Stand up sGTM, configure CAPIs, implement consent, hash PII.
- 03
Validate · Days 11–13
Match-quality scoring, dedupe verification, end-to-end QA.
- 04
Handover · Day 14
Documentation, runbook, training session.
Every line. On the box.
Productised means published. No hidden scope, no surprise invoices, no scope creep dressed as a change order.
- sGTM on Google Cloud Run (your account)
- Meta CAPI with event match-quality optimisation
- TikTok Events API
- LinkedIn Conversions API
- Google Ads Enhanced Conversions
- GA4 + dedupe with client-side
- Consent Mode v2 implementation
- Cookie banner + consent storage
- Event QA across 20+ events
- Documentation + runbook
- Stakeholder training (2 hours)
- 30-day post-launch support
Three tiers. Transparent.
Ideal: Single-CAPI Meta-led brands
- sGTM + Meta CAPI
- 5 events
- Consent Mode v2
- Documentation
Ideal: Most multi-channel performance programmes
- + TikTok + LinkedIn CAPI
- 15 events
- Enhanced conversions
- Match-quality optimisation
Ideal: Multi-brand groups, MMM-ready data warehouse needs
- Enterprise multi-brand
- Custom enrichment pipeline
- BigQuery streaming
- MMM-ready event layer
WhatsApp Commerce Agent recovers carts our email flow never could, and the server-side GTM build means Meta finally sees the conversions. ROAS is up, attribution is honest, and support tickets dropped 40%.
Common questions.
Often paired with this.
Attribution System Build
Production attribution stack with last-touch, MMM-lite, and incrementality views - engineered, not powerpointed.
MarTech Audit & Migration
Full audit of your 20+ tools, TCO model, migration plan, and executed cutover with zero data loss.
Receipts.
Ready to scope Server-Side GTM + CAPI Sprint?
Book a 20-minute call. Bring one bottleneck. We'll diagnose live. Starts at $3,500 fixed.